Marketing, R&D, production and distribution: for Saeco International Group, these are the elements that together constitute the group’s strength.

The ability to interpret and anticipate the needs of the consumer has always been a characteristic of the Saeco Group, thanks also to the efforts made by its marketing structure integrated at the Group level; a structure which co-ordinates initiatives adopted by subsidiaries in the individual markets, leaving the necessary room for autonomous, active and flexible management of local demand. Even when it comes to managing the brands Saeco and Gaggia, the Group has chosen to maintain autonomous, independent policies with the aim of identifying and expanding specific, differentiated targets for each product group.
Research and development efforts allow maintaining a high level of innovation, which generates consistent impact on the market. From the first coffee machine novelty products introduced to the present time, research has taken on considerable dimensions and involves more than seventy people including engineers and specialised technicians, who are divided among four of the Groups’ companies in the name of its ever-increasing technological and innovative commitment.

Saeco International Group has successfully chosen to develop a production structure allowing effective control of its industrial division. Assembling electronic components, processing and painting sheet metal, building moulds and moulding plastic materials are all activities carried out by an integrated system that supplies the four main production plants of the Group.

In addition, the soundness of the Group is the result of a choice that also involves its distribution system. The strategy of Saeco International Group in Italian and foreign markets is aimed at guaranteeing widespread presence, both in terms of distribution as well as after-sales technical assistance. In Italy, the group has activated a strong distribution network including agencies and abroad it controls fifteen sales branches, subsidiaries of local partners.